Melissa Sanasie is a Toronto-based Marketing Manager with over 12 years of experience in digital strategy, brand building, and performance marketing. Currently at Shopify, she leads global, data-driven campaigns that drive customer acquisition, engagement, and retention. Melissa is known for her expertise in SEO, content marketing, paid media, and marketing automation, having previously led initiatives at RBC and Hudson’s Bay Company. A graduate of Toronto Metropolitan University (formerly Ryerson) with multiple digital certifications, she brings a sharp, analytical lens and creative vision to every project. Her results-driven strategies consistently boost traffic, conversions, and brand loyalty.